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In an effort to not cede the market in tablets and smartphones completely to Apple and Google, and e-books to Amazon, Microsoft is now in an alliance with Barnes & Noble's Nook digital business, and Nokia in smartphones. The deal with Barnes & Noble's Nook, includes an agreement to bring out a Nook application that will bring access to digital books, magazines and newspapers to Windows devices. Microsoft will get a share of revenues from sales of this content. For Barnes & Noble this is an alliance with a well funded company, at a time when the digital business is losing money because of the huge investments needed to compete. Markets recognized this by pricing Barnes & Noble shares over 50% higher after the announcement, up to $20.75.