Fake news ads on Google Search are a couple of the hard to believe results Hiroko Tabuchi finds in one of his searches using the words "climate change." One ad says "Global Warming Hoax." More alarming is the way the Google algorithm and a person's search history is used by Google to send that person what he likes or approves. So that a NYT reporter's account may show a different ad on Search for "climate change" - mostly positive ones from Environmental Defense Fund. Tabuchi says some of the ads calling climate change false are still appearing on Google even after the New York Times alerted Google about the problem. A perceptive observer would find that that this is exactly how Search can end up reinforcing people and dividing them into different camps hostile to each other. More significantly it might make people resistant to even hear another person with different ideas, a problem we face today in American democracy. ...
Original article 6 minutes, gist 1 minute