Flipkart, India's largest online retailer, was started by 2 Amazon executives in 2007. Flipkart has 22 million registered users and hosts 3000 merchants selling products ranging from electronics to clothing. Flipkart sales reached $1 billion in the last 12 months. In July 2014 Flipkart raised $1 billion from a group of investors including Tiger Global Management, Morgan Stanley Investment Management, Singapore's sovereign wealth fund GIC. This follows the raising of $210 million in May 2014 from a group of investors led by DST Global, a Russian investor. Competitors include Amazon and eBay backed SnapDeal. Funds raised will be used to hire more engineers and improve mobile technologies, as over half of sales are made on mobile phones. India's online retail market is expected to grow 11 fold to $23 billion by 2018, according to Nomura brokerage firm. Flipkart earns money by charging merchants a fee for products sold on its online website.