NoSQL databases which use newer technologies are transforming Oracle's core businesss in database software. Oracle introduced relational database based on rows and columns and has dominated this business for three decades. Companies are transitioning to NoSQL databases because it has advantages including data analytical capabilities. New companies such as Workday are offering better products. Oracle's business in server is also declining. This is an example of new technologies and competitors upending the market for established players, a situation facing companies such as Dell, Oracle and H-P. Oracle has made acquisitions in the cloud computing field, but this will not change the basic situation facing Oracle of obsolescence in technologies.