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LyrArc brings in selected articles from many of the world's top publications.

Articles are selected by experts and you can see the gist of the important articles.


dw.com Original article ›
WSJ Original article ›
WSJ Original article ›
LyrArc Article Gist
Advertising revenues increased for Google, Facebook and Amazon in 2020 as these three companies took over 50% of total ad revenues in 2020. Large companies shifted more ad spending from television and print media to digital in the pandemic after finding the return on ad spending was increasing on digital. Smaller companies including the jump in startup companies increasing from 300,000 a month over the decade to 500,000 by July 2020, put all their ad dollars into digital. The result is that the pandemic has given the 3 digital companies a dominant role in the advertising economy. More time spent in front of computer screens, more ec-commerce, new business formation, and tech companies ability to steadily increase return on ad investment, has produced strong revenue generation. The pandemic had the effect of increasing retail purchases online from 10% to 16% in the second quarter of 2020. Biscuit maker Mondelez found that return on ad spending was 25% higher on digital compared to television and now spends about half of its $1.1 billion ad budget on digital. Trendy garment makers are seeing returns on ad spending that are high with quadrupling of sales following a doubling of ad budget for active apparel maker Vuori of California. Small advertisers such as Vuori are the reason digital ad spending has remained strong for Google, Facebook and Amazon. For furniture maker Steelcase in Michigan the return on ad spending on digital using Amazon made up for the lack of sales from its brick stores. It increased online staff from 2 to 25 and was able to bring in $30 in sales dollars from $1 in digital ad spending. ...
WSJ Original article ›
WSJ Original article ›
LyrArc Article Gist
The lack of vaccine supplies is affecting countries such as the Philippines, Bangladesh, Brazil and Mexico as cases rise. Porto Alegre and Manila are being hit particularly hard.

WSJ Original article ›
WSJ Original article ›
NYTimes.com Original article ›
France 24 Original article ›
WSJ Original article ›
WSJ Original article ›
LyrArc Article Gist
 State tax shortfalls in the US were expected as consumer purchases dropped sharply in 2020 from the impact of coronavirus lockdowns. Yet this has not happened as total taxes for all states have remained essentially flat, only down less than 1% in 2020 over 2019. Widespread intervention by the US government helped households, businesses and financial markets, helping avoid the pessimistic projections. Stable employment for the more affluent households with steady jobs working from home brought in stronger tax revenues. The situation improved for most states in the second half of 2020, with roughly half the states taking in more revenue in 2020 than in 2019.  Idaho and Utah which attracted workers from the West Coast, had some of the highest tax revenue increases. The pandemic spared the high income jobs which generate most of the revenue helping to create surpluses in Colorado, Vermont, Georgia, Maine, California, Maryland and Virginia. In California a surge in initial public offerings in 2020 helped total tax revenue increase by 2.5%. Even a state like Illinois had personal tax collections higher in 2020 than 2019. This sets aside some of the fears that the pandemic caused about loss of jobs in state and local governments. With assistance from the Biden administration to state and local governments in the  $1.9 trillion aid package for 2021 this job loss could be restored to aid economic recovery. ...
WSJ Original article ›
LyrArc Article Gist
Websites for vaccination appointments are hard to navigate and can be hard to use for seniors that are not tech savvy. This video in WSJ shows tips to use for getting vaccine appointments. 

Gather information on websites that let you make appointments. Its very important to keep checking and to grab the appointment quickly.

France 24 Original article ›
France 24 Original article ›
LyrArc Article Gist
European Union countries reopen for travel this summer. A new travel pass or digital Covid certificate is approved to promote freedom of travel as more people get vaccinated. About a third of people are vaccinated for first shot in France and about 40% in Germany, which means in coming weeks they will have the second shot and enough antibodies to make a return to normal life possible. The EU has negotiated this time with Pfizer for 1.8 billion doses and is building enough vaccine supplies. For the first time governments are stepping up with plans and resources allocated - in India the government now has plans to create supplies of 2 billion doses by the end of the year. This means there is new hope if the vaccination is accompanied by efforts to build booster shot supplies this time planning ahead. Managing the risk of those who are vaccine skeptical remains a problem to be tackled. Masks and other essential precautions also need to be followed in crowded spaces as this was neglected where there was a second or third wave. Public education for this is essential to better manage the pandemic. ...
The Indian Express Original article ›
LyrArc Article Gist
With two to three thousand cases reported daily the city of Pune in Maharashtra state is now at the beginning of September the city with the largest number of cases in India. Pune has more cases than Mumbai, New Delhi, Chennai or Bengaluru.

WSJ Original article ›
WSJ Original article ›
Hindustan Times Original article ›
LyrArc Article Gist
Pictures for the opening of the Taj Mahal in India.

France 24 Original article ›
DW.COM Original article ›
Hindustan Times Original article ›
LyrArc Article Gist
The Hindustan Times provides this look at the construction of a new 1000 bed hospital in Bandra Kurla complex exhibition area of Mumbai  that will be used for isolation of coronavirus cases. The hospital will be ready in time to tackle an expected further surge in cases in Mumbai by the end of May. The hospital will be equipped to handle another 5000 beds says the Mumbai municipal authority, MMRDA. Several hospitals are being built such as this one to tackle the surge in cases as Mumbai has about 25% of cases in India of coronavirus.

France 24 Original article ›
Hindustan Times Original article ›
LyrArc Article Gist
Social distancing is relaxed in places such as Delhi market in Chandni Chowk, India, as the Diwali holiday approaches. This is similar to what happened in Europe in the summer. India has managed to bring down the daily cases to 44,000 after reaching a high of 100,000 in September 2020 for a population of 1.3 billion people. 

WSJ Original article ›
WSJ Original article ›
LyrArc Article Gist
As cases mount during the second wave Sweden abandons its response of voluntary actions by the public,  experimenting some say with herd immunity in mind. Ban on large gatherings, school closures, as the toll reaches a level of per capita deaths taht are among the highest in the world. There is now fear of the health system being overwhelmed just as in the rest of Europe. There has been heated debate on the voluntary response and critics charged the government with abandoning the less vulnerable in the population.


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