LyrArc Article Gist
JetBlue airline has hired ad agency Firstborn, to make an experiential advertising effort that uses the comments of JetBlue customers on why they like the airline, and puts this in video clips on its site. By clicking on experience on the JetBlue site or by going to experience.jetblue.com one can see these comments. Experiential marketing is about not interrupting people's activities to draw attention to products. which is what happens in today's saturated advertising medium. Instead letting people who use the product talk about it and letting users themselves click on experience on the JetBlue site.
JetBlue airline has hired ad agency Firstborn, to make an experiential advertising effort that uses the comments of JetBlue customers on why they like the airline, and puts this in video clips on its site. By clicking on experience on the JetBlue site or by going to experience.jetblue.com one can see these comments. Experiential marketing is about not interrupting people's activities to draw attention to products. which is what happens in today's saturated advertising medium. Instead letting people who use the product talk about it and letting users themselves click on experience on the JetBlue site.
