Trade shows and exhibitions for different industries are limping back to life in Europe. One show for camper vans in Dusseldorf, Germany, uses a limited physical event with online and virtual contact as a way to stage a successful event. The new world is one of hybrid shows in 2021 and beyond with digital media and physical activity in the real world mixed in. Europe's cities depend on a large share of their business on fairs. Everything in trade fairs is being scaled down and new ways are being tested.
The CIbus agricultural products fair in Parma, Italy too place is a slimmed down version focussed on a conference on how to relaunch Italy's agricultural and food industries. Masks mandatory and social distancing strictly done. Two auto camper fairs are planned one in Dusseldorf this weekend and one in Parma.
Original article 7 minutes, gist 1 minute