LyrArc Article Gist
The head of Lexus James Farley, who is a Detroit native and has family connections to Ford, will join Ford as head of Marketing.

LyrArc Article Gist
Shows how buyers can compare vehicles for front side and rear. Rear is quite important and not all brands do well example Toyotas RAV4, Higlander and other suv's fared marginal or poor, so also saturn VUE, Honda Pilot, CRV, Subaru Tribeca, Ford Taurus X, and Hyundai Santa Fe had G or Good rating for rear hits. Hyundai Tucson was marginal and so was Ford Explorer so only Honda and Subaru and Volvo show consistently high ratings in rear and Toyota shows consistently poor or marginal. Has Toyota lost ground in safety and is Ford catching up, and is Honda's focus on safety showing up in results, are questions answered by a look at these ratings.

LyrArc Article Gist
GM's management decisons in the last 20 years have failed to put innovation and making courageous decisions right up front. Instead its management with the support and acquiescence of its board favored the status quo and stuck too long with what worked at the time like the SUV's that it had invested in, and refused to take any bold decisions in favor of fuel efficiency. ANd it starved new projects like Saturn of resources.

LyrArc Article Gist
GM's own perception of the market as turning the corner for GM with better results for Chevy HHR, Buick Lucerne,Pontiac Torrent crossover, and the new crossover vehicles for Saturn and GMC that are will enter the market. Against this is the view of analyst at Global Insight that market share now 27% will bottom out in 2008 at 23% because GM still has to contend with a couple ofunknowns, higher gas prices, stiffer competition from Toyota and Honda and Korean brands,

LyrArc Article Gist
Will Detroit automakers be able to respond to a change in consumer preferences and a shift to cars from SUV's and light trucks? Gasoline prices are expected to rise significantly in 2011, and could approach $4 a gallon. The Detroit carmakers are better prepared now than in 2008. The question is are they prepared enough considering that there was a renewed emphasis on light trucks and SUV's in the lineup of Detroit carmakers in 2010, and compared to Asian competitors in the market whose focus is still on cars. To rebound to profitability GM and Ford took advantage of a pickup in SUV and light truck sales. Chrysler benefitted from a revamped Jeep Cherokee. All three Detroit carmakers sold more light trucks and SUV's than cars in 2010, and GM's car sales went down in 2010. By comparison Toyota and Honda sold more cars than SUV's and light trucks in 2010, and Hyundai does not make any light trucks. Toyota brand US sales head, Bob Carter, says as vehicles are becoming more fuel efficient across all sizes he does not expect the impact to be as dramatic as in 2008. The impact of fuel prices is becoming evident at some Toyota dealerships where sales of Prius vehicles are up significantly. In 2007 before a gas price surge SUV and truck sales were at 53% in the US market, they were down to 47% in 2009, and are now back up to 50%....