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In 2004 Indonesian managers showed Franck Riboud, CEO of Danone, a pyramid of customers in Indonesia's population of 240 million people. It showed only 20 million customers at the top of the pyramid as the only ones who could afford Danone products. At that point Ribaud made up his mind to go after the large number of people at the lower end of the pyramid and come with strategies to do this profitably. By 2010 46% of Danone's sales were from emerging markets, up from 10% a decade earlier, showing the pace of the change. Unilever, P&G, Nestle, Colgate-Palmolive and other companies are following similiar strategies. P&G has used Mexico as a lab for experimenting with new products at low price points and Danone has done this in Indonesia.
Linked Articles
Danone Expands Its Pantry to Woo the World's Poor
Wall Street Journal 06/25/2010
P.& G. Sees the World as Its ClientNew York Times 12/12/2009
The Indian lower house of parliament passed a Food Security bill in August 2013. Rieff says China made serious progress to reduce malnutrition from over 21% for children under 5 years to around 7% today after 1990. In India malnutrition for children under 5 years is above 40%. There is a lot that developing coutnries can learn from each other in this area including the Bolsa Familia program in Brazil which uses the concept of improving vaccination for children and school attendance as requirements for subsidy payments to the poor. Mexico and Indonesia have different versions of programs to help the poorer sections of society. The problem is acute in India because of indifference induced by caste and other considerations and the high level of malnutrition for children. Rief says how good is ademographic dividend when many of these children are permanently and silently impaired by malnutrition by the age of three. India's Congress party leader, Sonia Gandhi, put it differently in parliament: "What is our responsibility to these people?"
Linked Articles
New York Times 10/11/2009
India's Lower House Passes Food Bill to Help PoorWall Street Journal 08/26/2013
Consumer spending represents about 55-56% of GDP in Indonesia in 2011 and 2012. Honda Motor with motorbicycles, Phillips in healthcare equipment and the Lippo Group in retail stores are seeing amazing growth in Indonesia.
Linked Articles
Wall Street Journal 04/26/2012
Motorcycles Drive Honda's ProfitWall Street Journal 02/24/2009
The government's efforts to shift China away from low wage sectors to more advanced technologies with higher wages. And the growting sentiment in China among workers with the rise of the internet and mobile phones to organize efforts for higher wages in industries that range from older textile plants to automobile factories of Japanese makers, and factories that make parts for western tech hardware companies such as Apple, Dell and H-P. This includes Honda plants and Foxconn factories. This sentiment is shifting to other emerging markets such as Malaysia, Thailand and Indonesia.
Linked Articles
China's Export Machine Threatened by Rising Costs
Wall Street Journal 06/30/2008
The Rise of a Chinese Worker's MovementBusinessWeek 06/10/2010
Linked Articles
Danone Expands Its Pantry to Woo the World's Poor
Wall Street Journal 06/25/2010
P.& G. Sees the World as Its ClientNew York Times 12/12/2009
Food expert Rieff cites figures showing child malnutrition at over 40% in India for children under the age of 5 in 2009. A World Food Program report says 230 million people in India are hungry each year. India's Food Security legilation has to be seen in this context. Rieff says India is in danger of losing its demographic dividend as a result of child malnutrition. All developing countries can learn from each other and their programs to reduce child malnutrition, improve health care and vaccinations, and introduce healthy food and sanitary practices. Programs are in place in Brazil, Mexico, Indonesia, India, and China.
Linked Articles
As Indian Growth Soars, Child Hunger Persists
New York Times 03/13/2009
India's Lower House Passes Food Bill to Help PoorWall Street Journal 08/26/2013
The limits to litigation risk for vaccines is one reason for the attractiveness and growing investment in the vaccines development. Its also what Pfizer hopes to develop with the Wyeth acquisition for $68 billion.
Linked Articles
Wall Street Journal 02/23/2009
Pfizer Agrees to Pay $68 Billion for Rival WyethNew York Times 01/26/2009
Linked Articles
As Its Brands Lag at Home, Unilever Makes a Risky Bet
Wall Street Journal 03/22/2007
Unilever Sales Rise as Its Prices ClimbWall Street Journal 11/04/2011
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