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Danone and P&G's (Procter & Gamble) innovative strategies for reaching low income customers in emerging markets.
12/12/2009
In 2004 Indonesian managers showed Franck Riboud, CEO of Danone, a pyramid of customers in Indonesia's population of 240 million people. It showed only 20 million customers at the top of the pyramid as the only ones who could afford Danone products. At that point Ribaud made up his mind to go after the large number of people at the lower end of the pyramid and come with strategies to do this profitably. By 2010 46% of Danone's sales were from emerging markets, up from 10% a decade earlier, showing the pace of the change. Unilever, P&G, Nestle, Colgate-Palmolive and other companies are following similiar strategies. P&G has used Mexico as a lab for experimenting with new products at low price points and Danone has done this in Indonesia.
Linked Articles
Danone Expands Its Pantry to Woo the World's Poor
Wall Street Journal 06/25/2010
P.& G. Sees the World as Its ClientNew York Times 12/12/2009
China's search for global and western brands of baby milk powder after contamination of local brands
01/01/2009
Linked Articles
Former Head of Chinese Dairy Pleads Guilty
New York Times 01/01/2009
Chinese Search for Infant Formula Goes GlobalNew York Times 07/25/2013
The Martin Feldstein plan to address foreclosures and the plan of Glenn Hubbard.
10/02/2008
Feldstein headed Reagan's economic policy team, and Hubbard headed the elder Bush's economic policy team. Its interesting that both lamented the lack of addressing the foreclosures as root of the problem. Feldstein and Hubbard gave their own proposals on the pages of the WSJ on the eve of the $700 billion bailout. The bailout plan had this gaping hole in it- with little for serious foreclosure prevention.
Linked Articles
The Problem Is Still Falling House Prices
Wall Street Journal 10/04/2008
First, Let's Stabilize Home PricesWall Street Journal 10/02/2008
Sheila Barr voices concern about lack of serious homeowner help, only institutional help.
08/27/2008
FDIC's Sheila Barr voices concern for a lack of serious homeowner help and an incomprehensible reluctance to do anything serious for homeowners in Congress or the Bush Administration even as Barr, Paulson and Bernanke offered no choice to CEO's of leading banks at the meeting last week in Paulson's offices but to sign term sheets for accepting $125 billion from the government. Another $125 billion goes to smaller banks. And a unspecified amount goes to buy troubled assets under TARP, and money to buy commercial paper, and other institutional help. Still nothing on a large comprehensive basis to help homeowners in difficulty which is at the root of this crisis according to Feldstein, Hubbard, Bair.
Linked Articles
FDIC Chief Raps Rescue for Helping Banks Over Homeowners
Wall Street Journal 10/16/2008
Agency’s Head Expects Banking’s Crisis to WorsenNew York Times 08/27/2008
"So am I", the President responds to special interests gearing up to thwart his plans to revamp the economy.
03/01/2009
My message to them, is this: "So am I", with that remark in his radio address Obama says he knows special interests are gearing up for a fight to prevent needed change in education oppportunities that otherwise would close the door on the middle class, on health care coverage that otherwise will leave in addition to the 46 million not covered an additional number of that magnitude uncovered as unemployment rises and insurance premiums become unaffordable, and on energy that leaves energy policy to oil and gas companies that have done little to promote conservation or new technologies to reduce demand amid mushrooming global demand.
Linked Articles
Obama Calls His Budget Needed Change
New York Times 03/01/2009
Liberal Groups Are Flexing New Muscle in Lobby WarsNew York Times 03/01/2009
Nobel Prize winer Vernon Smith likes the direct injection of capital into undercapitalized banks.
10/09/2008
Vernon Smith thinks Treasury has little experience with reverse auctions and they will be awfully hard to do. Direct injection of capital into banks is something Treasury has experience and has done recently in some bank failures such as WaMu takeover by Chase organized by FDIC and Treasury. The British rescue plan of Gordon Brown is to provide capital to the banks in return for equity stakes.
Linked Articles
Britain Takes a Different Route to Rescue Its Banks
New York Times 10/09/2008
There's No Easy Way Out of the BubbleWall Street Journal 10/09/2008
As Feldstein and Hubbard suggest their proposals for addressing foreclosures the U.S. has done little to address it.
09/29/2008
Ruth Simon in the WSJ points out that little help is going to homeowners.
Linked Articles
Rescue Includes Steps to Help Borrowers Keep Homes
Wall Street Journal 09/29/2008
The Problem Is Still Falling House PricesWall Street Journal 10/04/2008
The agreement won by Jerry Brown for 11 states against Countrywide/Bank of America to address foreclosures.
04/30/2008
The agreement won by 11 states from bank of America to devote $8 billion for mortgage relief and help homeowners facing foreclosures was a landmark agreement as little had happened in the way of relief for homeowners except for efforts by Sheila Barr at IndyMac in the way of comprehensive relief proposals for homeowners.
Linked Articles
Bair Proposal Seeks Government Loans To Aid Homeowners
Wall Street Journal 04/30/2008
Countrywide to Set Aside $8.4 Billion in Loan AidNew York Times 10/06/2008
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