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McDonald's takes the ideas of baristas from Starbucks and gets ideas for picture based ordering, credit card payment and community event participation from younger franchisees. Along the way it is trying to change perception of the chain as not being healthy eating. A lot remains to be done to move away from the super size obsesson.
Linked Articles
McDonald's Takes On A Weakened Starbucks
Wall Street Journal 01/07/2008
'Super Size Me' Generation Takes Over at McDonald'sWall Street Journal 03/08/2012
Linked Articles
Economist 12/19/2007
Mexico Energy Bill to End Pemex's Monopoly on OilWall Street Journal 12/08/2013
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