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Enabling access to broadband to millions of people in developing countries that lack this access is the next goal for Facebook. Facebook embraced open source software and it is relying on open source technology, including its own as open source, as a way to reduce the cost of building and operating the world's telecommunication networks- an operation that costs $150 billion a year. This will put pressure on telecommunications providers such as Ericsson to cut costs. Nokia has joined Facebook in the Telecom Infra Project or TIP, a Facebook initiated group that has set as its goal cutting telecom costs. Some of this is to be seen at Facebook developers' conference with open source efforts such as urban wireless network that checks performance 125,000 times a second, and a long range wireless system that can send a gigabit of data a second, according to Facebook.

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The problems with the the Facebook IPO price include the extremely high valuation of 42 times current earnings, says Winkler, especially considering the learning curve for making advertising effective on a social network platform. This suggests large volatility in the share price before settling down. The fact that Goldman Sachs, Accel and other so--called "smart money" is selling about half of their holdings also is cause for concern.

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Jason Zweig cites the St. Petersburg Paradox in questioning how much someone should pay for a bet on Facebook shares at the high valuation set for this inital public offering. This riddle asks how much would one pay for playing a game in which one gets $1 for winning the first toss of a coin and the game ends, or $2 if the coin comes up heads the second time, or $4 the next time, $8 next and keep doing this , the payment doubles each time. The point is that the payoff is infinite because at each toss the probability is 50% and 12.5% for the next toss, and one could get to the 30th toss or the 60th toss, with payoff in hundreds of millions. People also could be out of the game when the heads come up and not see the later supposed gains. Because of this experts say the most people should pay for playing is $20. The Facebook offering has infinite potential of this sort, but the reality is that for businesses of this type one can only see a couple of years ahead in terms of growth, with large uncertainties ahead about growth beyond that point. Charles Lee, professor of accounting at Stanford Business School, and former head of equity research at Barclays Global Investors, says its hard to see further than two or three years for this type of company. Another problem is pointed out by Prof. Ritter of the University of Florida. He says the valuation is so high today that even if Facebook followed Google's growth and had a total market value of $190 billon that Google has today in 10 years, the annual return would be around 6.8%....

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Analysts raised questions about the 57% of IPO shares in the Facebook IPO that are being sold by private holders. By comparison the figure was 28% for Google and 38% for LinkedIn.

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Advertising revenues increased for Google, Facebook and Amazon in 2020 as these three companies took over 50% of total ad revenues in 2020. Large companies shifted more ad spending from television and print media to digital in the pandemic after finding the return on ad spending was increasing on digital. Smaller companies including the jump in startup companies increasing from 300,000 a month over the decade to 500,000 by July 2020, put all their ad dollars into digital. The result is that the pandemic has given the 3 digital companies a dominant role in the advertising economy. More time spent in front of computer screens, more ec-commerce, new business formation, and tech companies ability to steadily increase return on ad investment, has produced strong revenue generation. The pandemic had the effect of increasing retail purchases online from 10% to 16% in the second quarter of 2020. Biscuit maker Mondelez found that return on ad spending was 25% higher on digital compared to television and now spends about half of its $1.1 billion ad budget on digital. Trendy garment makers are seeing returns on ad spending that are high with quadrupling of sales following a doubling of ad budget for active apparel maker Vuori of California. Small advertisers such as Vuori are the reason digital ad spending has remained strong for Google, Facebook and Amazon. For furniture maker Steelcase in Michigan the return on ad spending on digital using Amazon made up for the lack of sales from its brick stores. It increased online staff from 2 to 25 and was able to bring in $30 in sales dollars from $1 in digital ad spending. ...

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Weidner gives 10 reasons to be wary about buying Facebook shares. The biggest may be that the value has peaked, especially when this is validated by the large number of private holders selling their shares including Goldman Sachs. The percentage of IPO shares that are being sold by private holders in the Facebook IPO is 57%, compared to 28% for Google. Clearly something is going on.

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Former employees of Google and Facebook have joined together to form The Center for Humane Technology. It plans to fight tech addiction in schools. A ad campaign is planned with $7 million from Common Sense, capital it has raised, and $50 million in donated media and airtime by DirecTV and Comcast. The idea is to educate students, teachers and parents about overuse of tech media leading to depression, other dysfunctional health issues. 

In one report even Tim Cook, Apple CEO says he realizes the dangers and is trying to discourage such use by his nephew. Some early investors such as Roger McNamee say they are horrified at what has happened with overuse of social media, especially health effects for a generation of school children and young adults. 

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Facebook users who share photos on the internet now have less need to print photos using H-P's costly ink cartridges. Revenues at the printing division declined by 7% in the fiscal year ending in Jan 2012 compared to the prior year. Operating profit margins in the printing division have declined to 12.2%. There are questions also about how the floods in Thailand and hard drive shortages could have affected PC sales this significantly.

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Anup Srivastava, a professor at the Kellogg School of Management, Northwestern University, says Facebook is worth about $25 billion. Aswath Damodaran, a professsor of finance at the Stern School of Business, New York University, is also skeptical and can't justify the valuation at 108 times earnings.

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Looking beyond Facebook and social media to innovation in areas that will materially affect the lives of the American people and people in other countries- in transportation, manufacturing, education, healthcare and other fields.

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Facebook's acquisition of WhatsApp for $19 billion in cash and stock. Whats App has attracted users by offering the messaging service free and 99 cents for the second year for sending apps and pictures. It has grown rapidly in its international user base, and has in the space of 4 years since starting up in 2009 built a user base of 450 million users. About 70% of users go to the site daily compared to 61% for Facebook. Facebook pays $40 per user similiar to what is paid out for other social media sites. The main advantages are to protect Facebook as the trendiness of Facebook declines- if youngers cool to the site- by adding a popular messaging site, the international base of users, and the large number of users. A Ukrainian Jan Koum, who worked for 10 years at Yahoo, and Brian Acton founded WhatApp.

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Pearlstein lists the names of insider investors for Facebook- Peter Theiel and Founders Fund, Jim Breyer and Accel Partners, Greylock Partners, Microsoft, Li-Ka-shing, Bono and Elevation Partners, Alisher Usmanov and DSL. For full disclosure he states Washington Post Co. chairman, Donald Graham, is on the board of Directors of Facebook. Venture capitalists are leveraging their position in Facebook to get new investors, share prices of companies involved are up. Goldman benefits by the $60 millon for placing client money in Facebook, a cut of 5% from any profit they earn, and the hundreds of millions of dollars from being a lead underwriter for Facebook's IPO. What all this does is create the conditions for a bubble for internet stocks similiar to the bubble in late 1990's, with insiders reaping most of the benefits and the public taking on most of the risk as the internet stock loses its dominant position with the entry of new technologies and competitors in the market or a change in consumer preferences. As was evident in the earlier bubble this is not hard to create. Some of these bubbles are in fact already taking place for Chinese internet stocks on US stock exchanges, with investigation staking place into accounting practices of some of these companies. With the financial electronic media and analysts doing their part in the hype and sell such a bubble is underway, just when the debt burdened US middle class can ill-afford any losses that may take place. ...

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Facebook's net income reached $1.56 billion in the fourth quarter of 2015, a jump from the $701 million reported for the prior year quarter. Mobile ad revenue made up 80% of Facebook's ad revenue. In 2014 the figure was 20%.