LyrArc Article Gist
Nokia shifts its headquaters from White Plains, New York., to Sunnyvale, California, to be close to developers and competitors. From U.S. sales at 20% of global sales in 2003, U.S. sales have dropped to 2% of global sales even after the introduction of the Lumia smartphone. The efforts to change the mindset of the company in its new location.

LyrArc Article Gist
Apple's deal with IBM in 2014 to jointly develop apps and mobile services for business customers.

LyrArc Article Gist
After suffering losses in the television market Japanese electronic manufacturers, Panasonic, Sharp and Sony, have diversified into solar energy, electric car batteries, and medical devices.

LyrArc Article Gist
Apple will be opening 25 stores in China in 2010-2012. Its first store is a 16,000 square foot store in Shanghai. Apple was slow to cultivate the Chinese market. Most of its newest products like the iPad and the iPhone 4 are not available in China. Apple is moving aggressively in the Chinese market to make up for lost time. It has 2000 authorized dealers in China, with 800 added in just the first quarter of 2010. Official restrictions also play a part. For instance the iPhone was officially released in China 2 years after it was launched in the USA, because of the long time negotiating with state run telecom companies and restrictions. In the meantime 1 million iPhones came into China through tourists and smuggling.

LyrArc Article Gist
Apple is investing $700 million in a new material called sapphire that will replace glass to provide better breakage protection for the iPhone. The first sapphire screens will be coming off a manufacturing plant in Mesa, Arizona, that Apple runs with GT Advanced Technologies. Apple is using sapphire, a harder and more corrosion resistant material that is costly to produce, for the cover on the fingerprint reader and iphone camera lens. About 11% of iPhone owner screens have cracked or broken screens, according to warranty provider SquareTrade. Compared to Gorilla Glass costing $3 per screen, the sapphire screen would cost $16. Apple paid $113 million for a 1.4 million square foot Mesa facility from a solar panel producer and leased it to GT, a manufacturer of furnaces to produce sapphire. Apple is paying GT $578 million to install furnaces at the factory and run the plant.

LyrArc Article Gist
Apple provides about 40% of Taiwanese company Pegatron revenues. Starting with older iPhone models, the company now supplies the new model iPhone 5C. Revenue in the 4th quarter 2013 for iPhones and tablets increased 20%, as sales from televisions and PC's declined. Operating margins increased slightly to 1.9% in the 4th quarter 2014 from the prior year quarter 1.6%.

LyrArc Article Gist
After cellphone sales crumble by dropping 50% in the holiday season quarter compared to ayear ago quarter, Motorola cuts 4000 more positions.

LyrArc Article Gist
As part of his plans to revive Sony, CEO Hirai plans to increase sales in emerging markets by 44% in 3 years. Sony is the leading brand for television, audio equipment, and notebook computers in India. Hirai plans to increase operating margins to 5%, and increase revenues by 33%, by March 2015. The outgoing CEO, Mr. Stringer reached 5.4% operating margin in the fiscal year ending March 2008, but things changed after the global financial crisis and the problems in 2011 with the tsunami and earthquake in Japan and floods in Thailand. Sony also plans to start a new medical business with medical diagnostic products, and endoscope type products that use its advanced image sensors. Sony plans to focus on mobile devices, digital cameras, and videogames for further investment.

LyrArc Article Gist
With poor sales for the Blackberry Z 10 in 2013, AT&T and Best Buy retailers are discounting the phone to $49 for a refurbished phone, and $99 for a new phone from the original price of $199. Such steep discounting soon after the March 2013 launch of the Z 10 suggests the phone is selling poorly.