About $78 billion in equities and ETF's bought in the US in the first quarter of 2023 excluding retirement accounts. Individuals have been buying at 5 times the rate between 2017-2019 says this report in WSJ. This is one of the reasons the S&P 500 is up 7.7% this year. Individual investments into money market funds remain at high levels, and there is less speculative investing. Saving for retirement remains a priority for investors. 401 (K) retirement accounts investments have held steady at 14% of income on average, including employer and employee contributions, according to Fidelity Investments. Younger investors shown in WSJ takes a conservative approach not taking a short term approach and maxxing out 401 (K) contributions, looking to the long run.