LyrArc Article Gist
Real estate website Zillow says it will partner with brokerage firms, following its acquisition of No. 2 real estate website Trulia Inc. CEO Randy Marsh of Zillow says Zillow was started as a media firm depending on advertising revenues, not a real estate brokerage. As Zillow was started by employees who left Expedia brokerage firms are nervous about the deal, considering what happened to travel agencies following the shift to sites like Bookings.com, Expedia and Kayak. Broker acceptance is important for the success of the combined firms. Brokers rely on the websites for information, but realize they have lost control of the information they once controlled. The two firms have combined revenue of $400 million, but lost money during 2014. Zillow plans to issue $3.5 billion in stock in the deal closing by 2015.