Nestle's sales in the first quarter of 2011 increased by 7.2%, after taking out the effects of acquisitions, divestitures and currency. This exceeds its 5-6% growth target for the long term. Sales increased to 21.39 billion Swiss Francs ($23.4 billion) during the quarter- an increase of 5-6%. Emerging markets, especially China provided strong growth with 11.4% increase in sales. Nestle's strategy is to expand growth of brands at both ends of the market. For price sensitive customers it has products at lower price points, a strategy used by P&G and other consumer product companies in emerging markets. Nescafe 3-in-1 is designed for price sensitive customers. For upper class customers Nestle has the Nespresso coffee-capsule business which went up by 20%. Nestle's operating environment also includes the challenge of working with higher commodity costs and being able to pass this on through price increases through product innovations and other methods.