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Apple will approve borrowers and fund loans on its own without relying on banks as it offers buyers the option of paying in 4 payments in Apple Pay. An Apple subsidiary has obtained lending licenses in most states. Apple is able to do this easily because of the data it has collected to prevent fraud and because the amounts are small mostly under $1000. Payments will be deducted automatically from bank accounts using debit cars. Buyers are asked to link their debit cards to the account. Many buyers prefer to not pay interest charges, knowing this Apple prefers to do away with late charges and fees altogether in its way of doing business with its customers.

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Apple maintains its grip on the tablet market with its iPad at $499. Experts at Wharton and the Stern School of Business say Apple has found the strategically right price to maintain a dominant share of a rapidly growing market. So rapidly growing that some estimates show tablet computers surpassing PC sales by 2013. Apple CEO Tim Cook, has the logistical expertise that helped him work out the right price. The Kindle at $199 is hardly profitable by some estimates. Samsung has a smaller tablet at $499. In 2011 Apple saw its tablet market share decline from 87% to 68%, according to IDC Research, but still able to get a dominant share of sales. Apple uses the same approach to pricing for the iPhone. The profits generated on large sales and higher margins helps Apple invest in new products.

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Joanna Stern of the WSJ uses the original iPhone that came out in 2007 for one day in June 2017 and sees how it felt to use the introductory version. The original one worked on a 2G cellular network. It took about a minute for the president's Twitter feed to fully load in the old phone's Safari browser, it now takes 5 seconds. A lot has changed with the smartphone revolution in ten years. Lunch spot search results, Stern points out, might take longer than the time to eat lunch in the Maps App with that old phone. No emojis, predictive text, no Siri, and no third party apps, no Apple Music or Spotify, all that came later. The 2 megapixel camera took decent shots but not without good light. What is useful in Joanna Stern's little experiment is that it makes one reflect on how quickly people forget, how so much is now taken for granted as smartphones change the way people live their lives and interact with technology on a daily basis. Not mentioned here is how common smartphones have become with the Android versions made in China offering so much more for the budgets of ordinary people. And how it has changed the lives of billions of people in China, India, other parts of Asia and Latin America, bringing them into contact with the outside world. What is also interesting in this sense is that what took a huge effort over many years and many disappointments- the idea of a touchscreen that works- shows what an idea and the courage to persist in the face of innumerable hurdles can accomplish. See the link to how  Steve Jobs accomplished this. Daisuke Wakabayashi talked with Apple engineer Greg Christie in his article-"Apple Engineer on iPhone's Birth," Wall Street Journal, March 26, 2014. Christie had worked on a digital personal assistant at Apple in 1996, one that had tried the first touch screen Apple made. The device failed in the market. In 2004, eight years later the touch screen is the idea Jobs had Christie work on again. Many frustrations and obstacles later the first smartphone was developed by 2007. It took 10 years and undaunted effort which is the Apple story under Jobs. ...

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Apple is leading transformation of the PC with its M1 chip processors and long battery life on the iMac. Apple's control of hardware and software puts Apple in a position to lead the way, to build the hardware that will run software in a better way. This report in the WSJ calls it making the iMac as capable as the smaller iphones.

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Apple is introducing end to end encryption or Advanced Data Protection. It expects iPhone buyers to set up recovery contacts, recovery key, and to turn on this feature of Advanced Data Protection. Joanna Stern talks to Apple's head of Software Engineering  Craig Federighi in this video that shows how this works. Stern asks why this took so long.

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Huawei is No. 1 in China and No.3 in Europe in smartphones. For the second quarter of 2018 its smartphone sales surpassed Apple to make it No.2 in the world. Its market share is 13.9% of the world market for the last 12 months, the same as Apple. Huawei was close to making a deal with AT&T to sell smartphones in the U.S. but has run into problems with U.S. regulators. The Justice Department is investigating whether Huawei violated U.S. sanctions on Iran, and the Defense Department is removing Huawei phones and gear from U.S. bases. Most of Huawei's sales gains come from Samsung and other vendors of the Android system smartphones.

The main difference is price Apple phones average cost is $848, Huawei is at $269. 

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Comparison of cost of components and margins for Nokia's Lumia smartphone and the Apple iPhone 4S in 2012. The Lumia 900 retail price is $450 vs. Apple iPhone 4S for $649. Total component cost for Lumia $209 vs. $190 for Apple. Margin of $241 for Lumia vs. $459 for Apple.