LyrArc Article Gist
Apple did its first product launch in China with the launch of the iPhone 5C in China. The phone is priced at $99 in the U.S. and targets buyers at the low end. In China where subsidies kick in later in lower monthly phone bills the price is much higher at about 4500 yuan or $733. Buyers in smaller cities in China pay about 1000 to 2000 yuan for a smartphone. Apple's market share is about 5% in China, behind Samsung at 18% and Chinese manufacturers Huawei, Lenovo and HTC.
Apple did its first product launch in China with the launch of the iPhone 5C in China. The phone is priced at $99 in the U.S. and targets buyers at the low end. In China where subsidies kick in later in lower monthly phone bills the price is much higher at about 4500 yuan or $733. Buyers in smaller cities in China pay about 1000 to 2000 yuan for a smartphone. Apple's market share is about 5% in China, behind Samsung at 18% and Chinese manufacturers Huawei, Lenovo and HTC.
