Chen and Goelfeb provide insights into the life and experiences that led Ukrainian immigrant Jan Koum to found startup WhatsApp. After taking a break from work at Yahoo he decided to travel places including Argentina, where he found it especially difficult to communicate with friends in other countries by phone and messaging. The messaging service was a response to this desperately felt need on his own travels, leading to the conviction that it was best to offer it free and make it easy and convenient to use. A similiar situation on travels to Mexico, with little adequate information on hotels, led to another startup Trip Advisor.