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There is overwhelming evidence of atrend to lower cost value oriented purchansing habits, and emphasis on essential purchases, that companies should pay attention to. Out of 46 economists surveyed by WSJ 43 agree that a fundamental change is underway, that will last for years, into the next decade and beyond, in the way consumers in the USA save and spend. And a couple of fundamental facts which won't just go away, are shaping things this way. American households doubled their outstanding debt between 2000 and 2007, to $13.8 trillion. In 2008 total debt went down for the first time since World War II. $13 trillion in wealth has been lost since the recession began. And this number will grow as the economy goes deeper into this downturn. The confidence in the capitalist system has been shaken. People want to get debt free. AlixPartners, found in asurvey, that Americans plan to save 14% of total earnings once this downturn ends. Two thirds of those surveyed say they plan to buy less in the future, and more than halfplan to buy less expensive things. There is a fundamental mood change from those who have been interviewed like Mr Bailey here in Boise, Idaho, a small business owner stuck with a lot of debt and no income. His goal: to get rid of debt and concentrate on making just enough money to enjoy myself and my family, and not trying to get rich anymore. So he goes out and sells his SUV to eliminate a $800 monthly payment and replaces it with a used minivan paid for in cash, he sells off a vacation home he built, sells another home to renters, cuts his staff to a handful. Many like Mr Bailey remember how their parents lived and heard the stories passed down from parents who lived through frugal times in the 40's and 50's, when America was still largely rural and peopled by families with modest incomes especially in most of the south and west. Its this change and shift in attitude and mindset from wanting to be rich to just wanting to be happy for themselves and their families, valuing the really important things, not piling up material acquisitions that the latest advertising is getting them to buy, in taking pride like their fathers and mothers before them in thrifty behaviours and saving, that may lead to a very different economy than seen before. Something like this is happening in Germany and Japan where consumers tend to save. ...

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The economics situation in Eastern Europe is looking much better now after the recovery of confidence in the USA and Western Europe with stimulus measures and other steps to ease credit, and the decision at the G20 summit in London in early 2009 to provide a strong line of credit to emerging market economies struggling in this crisis. The European Bank for Reconstruction ad Development sees a 5.2% drop in GDP in 2009 over 2008, and the IMF 4.9% for Eastern European economies. The region varies country by country, with GDP decline forecast for 2009 over the prior year by the IMF showing a modest decline of 0.7% for Poland which is doing well, Czech Republic 3.5%, Hungary 3.3%, Bulgaria 2%. Other countries Lithuania 10%, Ukraine 8% and Russia at 6% decline in GDP for 2009 are hit hardest but thing there are also improving compared to last quarter. The stock market in Poland went up by 40% since the low in February 2009, Hungary by 50%, and Russia by nearly 90%, reflecting this increased confidence. A big difference is in the way the IMF under Dominique Strauss Kahn is operating. WIth the new mandate to help emerging market countries and the new funds from western countries, China and Japan, the IMF is working in cooperation with the European COmmission, the banks, and the national governments in Eastern Europe, to lessen the effects of this crisis. This is afirst for the IMF and aremarkable change. In May 2009 the IMF gave a$21 billion credit line to Poland with no strings attached , the kind of loan it made to Mexico, as aproactive measure to restore confidence. IMF told the Ukraine that a deficit of 4% of GDP was realistic when it released a $2.8 billion tranche recently. Latvia was allowed to run adeficit of 7% for 2009, with a committment to bring this down to 4% in 2010. Another change is that more aid is now given to western banks with souring loans in eastern Europe, so that these banks do not cut back severely or pull out of Eastern European economies. The EBRD has raised $24.5billion to lend to banks and other companies in the region. And $590 million went to UniCredit Italia, an Italina bank heavily exposed to Eastern Europe. Ther EBRD is looking at investing in 12 other western European banks. The Swedes have national schemes too to help the Baltic countries. The political situation is improving also, as the transition to new administration as aresult of voter discontent is being managed wisely. In the Czech Republic acompetent tranisiton government is headed by Jan Fischer, chief statistician, till elections in October 2009. In Hungary the transition government is run by an economist Gordon Bajnai, till an election next spring....

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Serious issues with China's export of drug and food related items. The same is true for the domestic use of drugs and food which has been contaminated by hazardous chemicals. Zheng eas head of China's FDA from 1998 to 2005. China is reviewing some 170,000 production licenses issued during this period.

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Genentech's Levinson at a turning point looks at autoimmune diseases to find new drugs and cures.

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Couple of things stand out. First an aging workforce at the oil companies. At ConocoPhillips half of the workers are eligible for retirement in 5 years. According to the Society of Petroleum Engineers about 40% of petroleum engineers are over 50 today. This also means that they are higher paid employees and takes up more of Conoco's budget for exploration of $11 billion as a compared to a younger workforce. What the industry needs is lots of people to do the explortation and drilling jobs from construction labor to project managers, to geologists and petroleum engineers to geoscientists. About half a million petroleum related jobs were lost between 1982 and 2000 when the oil industry had low prices and plenty of supply leading to large layoffs. During 1982 to 2003 petroleum related undergraduate programs saw enrolment drop dramitically by 85%. Now the industry is paying the price with severe people constraints when demand has picked up. Cambridge Energy Associates estimate is that there would be about a 10-15% deficit of people even a few years from now in 2010 because it takes time to turno out new engineers and geologists. Today there is big interest on campuses in petroleum engineering and petroleum related fields. Its the highest paid field for college grauates at $68,000 average and at schools like Texas Tech its $100,000 average. Still only 3700 petroleum engineering students are enrolled on campuses compared to the peak of 11,000 in 1983 so there is some hesitation about this field because of the cycles of ups and downs. The novel approach that oil companies are adopting of turning to the auto industry and to academia to fill the people needs is worth watching because here are 2 industries going in opposite directions and whereas one has a shortage the other has qualified people who have no opportunity, a shift makes sense and training to make that shift makes a lot of sense. The Association of Drilling Contractors has teamed up with Ford Motor Company to hold a career fair to attract auto employees who are subject to buyouts....

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The new iPad coming out in March 2012 will be priced at $499, with the prior version being priced now at $399. Tim Cook, Apple's CEO, says the iPad sales in the 4th quarter of 2011 surpassed sales of PC's by any individual manufacturer. To give some idea of the impact Apple's sales of $9.5 billion for iPads in the 4th quarter were twice the sales revenue made by Microsoft for Windows software and close to the total revenue of Google during the quarter. This third generation iPad looks like the previous one. It has an A5X quad-core chip for faster processing and a higher resolution screen with 2,048 by 1,536 pixels. The new iPad also works on the new cellphone network technology called LTE. It works on AT&T and Verizon's networks. Users can dictate e-mail on this device.

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New code of marketing for the Drug Industry.

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Mary Walsh documents the bizarre instances of waste in Prepa, Puerto Rico's power company. It provides free electricity to 78 municipalities, a system setup in 1941 under FDR appointed Governor Tugwell, in lieu of property taxes to be paid to municipalities. This includes such projects as a ice skating rink on a tropical island, wasteful use of power by locating businesses in municipal buildings, and a system which incentivizes waste of power.

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Tracy Dolgin, CEO of the YES cable sports network takes a novel approach to managing by reversing the Peter Principle. The Peter Principle pointed out that people start by being good at doing what they do, every time they get promoted they manage more and do less, to the point that they are not hands on anymore and are into meetings, shuffling paper, sending too many memos, often into political interdepartmental rivalry, making them worse at their job in terms of productive effort. Dolgin's says she created a flat organization and hired people who were good at doing and with functional expertise who loved to be hands on.

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Natural gas prices declined to $3.144 a million British Thermal units on the New York Mercantile Exchange for January delivery. Natural gas prices dropped sharply by 30% in December 2014. Earlier forecasts of $4.50 per million BTU by 2014 end underestimated the decline in natural gas prices in the U.S.

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Margarethe Vestager brings a candour and forthrightness rare in European politics. As economy minister and deputy prime minister she led the Social Liberal Party in the coalition government in Denmark. The Social Liberal Party is unique in that it is part of left leaning alliance with Social Democrats, yet emphasizes as part of its platform education that encourages the creative development of pupils, and freedom in methods of teaching to encourage creativity. Vestager has increased the scope of the EU investigation to look at the Android system in mobile, and filed formal anti-trust charges against Google. Vestager says about Google, that "the amount of data it controls gives rise to societal challenges." She graduated in Economics from the University of Copenhagen. Her husand is a math teacher. One of her hobbies is knitting elephants, and one of them will be offered for bidding at the Danish Seamen's Church in Brooklyn, where she is speaking on April 19. She brings a fresh breath of air to the functioning of the European Commission in Brussels, often viewed as bureaucratic and slow. ...

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Singer and Kanter provide a detailed account of Margarethe Vestager, her personal upbringing with two parents who were ministers of the Church of Denmark, her studies for a Masters degree in Economics at the University of Copenhagen, serving in the Danish Parliament, experience as Economy minister, that have given her a sense of quiet confidence that is rare in European politicians. A Danish talk show host sees her as quite unemotional. When approached about this as a kind of toughness Vestager is taken aback, saying that she is just doing her job, and takes her responsibility to ensure competition is fair and open in the interests of consumers quite seriously. She has her lighter moments with knitting elephants, and is not hesitant to post a picture of the talk show host napping in a park in Denmark on her social media site. She comes across as a politician who is not so serious as to lose sight of enjoying her work, as she rises early and takes the morning jog to the IMF headquarters in Washington D.C. She says all the late night meetings her parents had as ministers with people going through difficult times from all parts of society gave her a sense of how an informed society should function....