With about 390 million users smartphone user penetration in India is the second highest after China. WalMart, Amazon are looking for new online customers with large investments. New tech rules from the government require these companies and Google to store data in India. This means companies that store data in servers located all over the world such as Google have to change the way they store Indian data. Under the new regulations in draft form data created by users in India from online sellers, search engines and social media must be stored exclusively in India, with government granted access.
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