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Fast food that is not fast food. Environments at McDonalds that invite customers to linger a while longer and enjoy coffee at Starbucks prices. A feng shui master designed McDonalds environment for a store in Hacienda Heights, California, which is 36% Asian and 38% Latino. Changing marketing strategies to compete better and raise revenues at McDonalds.

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LG Electronic tries new ad strategy for its flat panel TV's. Advertising for a show called Scarlet starring Ms. Malthe a model in action packed scenes. Will it work, LG's head of brand marketing says its worth a try to get away from selling on price alone.

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Jens Thurau talks about the chaos in Germany during this wave of the coronavirus in DW.com, and asks who is to blame- Merkel? The deniers? German behaviour sticking to rules? Lack of digitization technology culture? 

A German man 3 days short of his 60th birthday is turned away from a vaccination center because Astra Zeneca vaccine can only be given to persons above 60 years. The man is sent away starting a heated discussion at the vaccination center whether this was the right thing to do. He is ironically sent way because he is too young. Common sense has not prevailed.

Elsewhere local rules that are set down to the streets and house numbers where masks must be worn have been written down and followed. And deniers seem to think they have gone through enough hardships, when Italy and other countries have gone through much worse. German angst, he asks?

 

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In Madison, Wisconsin, autistic children are absorbed in regular classes and the Madison community has been especially supportive of inclusion. Garner Moss moved from Tennessee to Madison for the advantages of living a normal life. Students in his class say he brought a new twist in their lives and are fully supportive, even making a video of Moss to help middle school students in his new class.

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Repairing his sail near New Zealand gave Charlie Daniel the right mood to sail again. He wrote on the bulkhead on the cockpit- "Sail like yourself and enjoy it." Underlining yourself. From the coast of Brittany to the world sailing on the Vendee Globe race, solo, nonstop and unassisted, is one of the great achievements. Charlie Daniel made the trip to the Cape of Good Hope, to the coastline on the coast of South America, up to the Equator, and back up the French coast in 64 days. Here he is interviewed in Le Monde about key moments on that trip. Competing with fellow sailor Yoann Richhomme who he has known and sailed with for 20 years, Charlie Daniel was aware that mistakes could be costly. He stayed vigilant, analyzed every weather file until the very end, to take the best rout and not make errors. At times he felt Richhomme was overcanvassed and pushing too hard, in the Southern Ocean, Daniel doing 600 miles in 24 hours told his team that it was too intense that it was wearing down the boat with a long way to travel and he proved right. A crack in the hull was on the inner side which he fixed in New Zealand. At the time he had a negative mood that did not last. ...

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Josh Kerr, Briton with the new Mile Record 3.42  so many years after Roger Bannister and the Mile under 4 minutes. Kerr says: “The body is electric right now. I felt pretty incredible. My legs felt good, my mind was ready, but it’s been a long journey.” “The mantra was that we’re not chasing world records, we’re creating the conditions where world records become inevitable.”

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The GM Spark minicar is lower priced than the Fiat 500 and is catching up with Fiat's small car in U.S. sales.

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Goldman Sachs Analysis on replacing Hormuz oil supplies so that the world can focus on pressing domestic issues for China, India, EU, US,  Africa, Asia and Latin America. This Analysis is detailed on the source of new oil supplies outside of Hormuz in each specific region. This does not include renewable energy target acceleration in EU, India US and China, and does not include the 4 million barrels a day China is replacing with its own alternative supplies from its reserves, coal and renewables. It also does not include the 3 million barrels a day from Venezuelan ramp up. The total picture is shown in the Lyrarc.com report alongside this article.

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Caroline Simpson CEO of Greater Manchester Area to head Downing 10 North from Manchester for devolution. This No. 10 North office Burnham calls the nerve center of his plans for devolution. This office will have three tasks says Burnham- to increase public ownership of essential utilities, water, energy and housing, reindustrialize large parts of the country, and regenerate towns giving priority to ones left behind. The office will work to equalize the standard of living in London and the north of England, other regions left behind.

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Under the proposed IRA regulation people making more than $450,000 a year and with investment balances of $10 million are no longer eligible for IRA's and their benefits. Overall looking at Americans with large incomes and in the top 20% of the income distribution  somewhere near $600 billion is not collected each year which can be used for national health insurance and reducing pharmacy costs, and for infrastructure to improve the quality of life for Americans.

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Pictures and moment by moment account of the final penalty shootout in The Guardian of the big game of the soccer season between PSG and Arsenal, Champions League Final in Budapest, Hungary.  A French soccer team prevails over a British soccer team with fans going in large numbers to Budapest for the game. PSG under Luis Enrique quiet style team play prevails in shootout at Champions League Final over Arsenal. The game 1-1 after a goal in the 7th minute by Germany's Havertz, and and an equalizer in the 65th minute by Dembele on a penalty kick. Hakimi, Mendes, Neve, Dembele, Ruiz, Barcola, Marquinhos and Doue, goalkeeper Marin were pulled together by Spanish coach Luis Enrique into a tightly knit team that played consistently to keep Arsenal to 1-1, with 92% accuracy in passes. Luis Enrique has given PSG a new mentality compared to star centric days when Mbappe, Neymar, Messi played at PSG when team play was secondary.  Luis Enrique says about the game that he"decided a long time ago to stay calm and try to enjoy it because you need luck to win on penalties. I think we were great in terms of the quality of our kicks and also the goalkeeper. It’s amazing [to retain the Champions League]. Maybe today both teams deserved to win, but the way we played the whole season, I think we deserve it. We’ll try to do it again next year. Why not? The match started in the best way for them, scoring after a lucky action. We are used to attacking [against a low block] but they are strong physically, they know how to defend and it was very tough." ...

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The U-2 plane of the US Air Force flies at 70,000 feet. It is in service for 70 years and was last made in 1989. The U-2 Dragon Lady was used to track the Chinese spy balloon at altitudes not reached by conventional airplanes. The USAF has a fleet of 31 U-2 planes. The U-2 made by Lockheed first flew in 1955 with flights over the Soviet Union. 2 U-2 planes flew around the Chinese spy balloon with sensors that enable it to examine the balloon and jam its electronic signals.