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LyrArc brings in selected articles from many of the world's top publications.
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Fast food that is not fast food. Environments at McDonalds that invite customers to linger a while longer and enjoy coffee at Starbucks prices. A feng shui master designed McDonalds environment for a store in Hacienda Heights, California, which is 36% Asian and 38% Latino. Changing marketing strategies to compete better and raise revenues at McDonalds.
Fast food that is not fast food. Environments at McDonalds that invite customers to linger a while longer and enjoy coffee at Starbucks prices. A feng shui master designed McDonalds environment for a store in Hacienda Heights, California, which is 36% Asian and 38% Latino. Changing marketing strategies to compete better and raise revenues at McDonalds.
LyrArc Article Gist
LG Electronic tries new ad strategy for its flat panel TV's. Advertising for a show called Scarlet starring Ms. Malthe a model in action packed scenes. Will it work, LG's head of brand marketing says its worth a try to get away from selling on price alone.
LG Electronic tries new ad strategy for its flat panel TV's. Advertising for a show called Scarlet starring Ms. Malthe a model in action packed scenes. Will it work, LG's head of brand marketing says its worth a try to get away from selling on price alone.
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