LyrArc Article Gist
Pepsi's acquisition of OAO Wimm-Bill-Dann, a maker of dairy products and fruit juices in Russia, in a deal valuing the company at $5.4 billion. Wimm-Bill-Dann is one of the two largest dairy products companies in Russia, along with Danone controlled Unimilk. It is the third largest company in juices and is the largest baby foods company in Russia. Earlier acquisitions in Russia by Pepsi in juices were for OAO Lebedyansky in 2009 for $2 billion. Wimm-Bill-Dann was founded in 1992 and was one of the first Russian companies to make fruit juice, with a brand called J7. It has also built up a popular brand of dairy products called "Domik v derevne"- "little house in the country." It now has 16,000 employees and 38 production facilities.
Pepsi's acquisition of OAO Wimm-Bill-Dann, a maker of dairy products and fruit juices in Russia, in a deal valuing the company at $5.4 billion. Wimm-Bill-Dann is one of the two largest dairy products companies in Russia, along with Danone controlled Unimilk. It is the third largest company in juices and is the largest baby foods company in Russia. Earlier acquisitions in Russia by Pepsi in juices were for OAO Lebedyansky in 2009 for $2 billion. Wimm-Bill-Dann was founded in 1992 and was one of the first Russian companies to make fruit juice, with a brand called J7. It has also built up a popular brand of dairy products called "Domik v derevne"- "little house in the country." It now has 16,000 employees and 38 production facilities.
